Advertising Mobile Apps through Ad Platform, Social Media & TV Ads: Know Which One is the Best

The trend of mobile App advertising has evolved up to a great extent and letting more and more businesses to gain through it. Advertising is an effective tool to get more & more clients to your app, but you have to understand that to earn ROI you need to advertise through different mediums like Social Media, App Ad Platform, Popular Blog Sites, and TV Media.

Many App building companies have their own marketing team that advertises themselves, but they invest additional money for their App branding on the global front. It is true that these businesses must need to promote through different mediums, as this is the only way to keep their advertising costs down.

How to Advertise Apps?

First, you need to build an app that is user-friendly and comes in both the free and paid versions. Now, your next step should be choosing a suitable advertising network to market your app. You can judge several Ad platforms and choose as per your business needs, target audience, country, device, etc. If you’re marketing your app through an app install & ad platform, ensure you track the download analytics which will help you calculate profit or loss metrics.

Some companies have budgetary restrictions, for such users they should get in touch with various app review sites, YouTube that review apps and blogging communities that focus on smartphone advertising. When you advertise your app through easily available modes, you’ll get instant results not as effective as the paid marketing.

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You Need to Track Activities like:

 

·         Your app rank

·         Number of downloads

·         Number of releases

·         Live reviews

Listening to feedback is also important when you advertise your apps either on the ad platforms or elsewhere. Try to incorporate user reviews when building new apps this will benefit you in the form of big returns.

 

Different Approaches to App Marketing

 

TV Advertising

TV ads are the best routes to take your app into top rankings. Today, so many app development companies follow this approach to reach to their potential customers. Like, Amazon Shopping App TV commercial created a buzz in the online shopping industry, and this ad lets the customers connect with the usefulness of app and what kind of products they can find on the Amazon store.

 

Social Media Marketing

Like TV ads, social media marketing is the best way to tell your customers’ about your smartphone app. It's definitely a right approach for mobile app marketing where you can also revert to clients’ queries & questions.

 

Twitter

For instance, there is a fantastic blog site with compelling blog & articles on the trending topics like mobile apps and smartphone industry. Suppose they are also very engaging on Twitter where they host a particular community instead of just writing new posts, which means they retweet and replies to their individual followers. Hence, it is the excellent way to interact with your targeted customers.  

 

Facebook

Same goes for Facebook and other social media sites. The more you connect & reply to your customers’ queries they will start responding back, and when they receive a genuine reply for their questions, they will start trusting your brand. Giving here few tips for help in creating social media app promotion campaign:

·         Write several versions of ad copy

·         Test different images

·         Adjust and hone your target audience

·         Use the buttons like Learn More, Shop Now, Sign Up in the bottom section of Facebook Ad

·         Create a custom landing page

·         Promote a discount on your App

·         Look at your mobile traffic

 

Bottom Line

You can use these guidelines to decide your app marketing to reach out to targeted markets in new ways. Both the tricks are effective  and helpful for mobile app marketing, but it’s better to go for social media marketing first, if you don’t see the results, then you can move to TV advertising. Hence, the choice is completely yours’, but do keep in account all these points when deciding on app advertising platform.